Tetsuo Lures was founded in 2019 with the idea that fishing lures had room to grow, room to evolve, room to be more.

Formulated from advanced vitrified ceramic refractory, each lure is crafted by hand one at a time. The durable outer ceramic shell can take a beating while metal keel inserts and unique asymmetrical shape provide weight and run action for all ocean conditions. These lures are like nothing else on the market!

Dan Harano, the one man band behind Tetsuo Lures is a high school ceramics teacher and artist. He holds a BFA and MFA in ceramics from the University of Hawaii, Manoa and University of California, Davis respectively. When not busy with school or lures, Dan enjoys spending time with his wife and family.